I’m sure real Nike Air Max 1 fanatics will appreciate these new Nike AM1’s. With the Nike Air Max 1 Essential collection the brand shows where it’s roots are. This collection shows a lot of the oldschool Nike AM1’s back from 1987 they way designer Tinker Hatfield once meant to design them. Hatfield got inspired by the art citycentre of Paris, which is build all see-through so everything is able to see in just one glance. The see-through air-bubble you’ll find in the heel of the mid-sole of every Nike Air Max 1 is also what put Nike on the map as one of the biggest and most important sport brands world wide.
Essentials in your closet
The Essential collection is the one collection comming real close to the classics. The original colors like dark grey, cool grey, black and white completed with a nice colorblocking element for a great finish. It’s the best of both worlds. You combine steady Nike Air Max Ones with a color like neon yellow and you reach higher levels.
The Nike Air Max 1 Essential Dusty Grey/Volt has a white sole and midsole. Also the laces and the space around the ankles are white. The upper and sides of the shoe come in dark and light grey. The Nike swoosh, the front of the rubber sole and of cource the air-bubble come in ‘volt.’